Join us for a conversation with communications experts discussing ways to care for your people through the challenging and changing landscape. 

  • Learn how businesses’ pandemic response actually increased employees’ trust and loyalty. 
  • Understand how to help your employees feel valued and productive at work. 
  • Explore how you can communicate meaningfully with a dispersed and distracted workforce.

The unprecedented challenges today require a new playbook for those leading business. goBeyondProfit is here to help providing these no-cost resources for Georgia businesses as they care for their people and their community. 

Our guest experts include:

Alicia Thompson

APR, Vice President Communications at Randstad USA.

In more than 20 years’ experience in Atlanta, Alicia has driven strategic corporate communications within Fortune 500 environments and represented companies of all sizes as an agency practitioner. She has a unique blend of expertise in the food and beverage, consumer brands, and consumer packaged goods industries. 

Ben Deutsch

Consultant, Advisory Board Member, 25-year Coca-Cola Executive.

Ben retired as Vice President, Corporate Communications from The Coca-Cola Company after a 25-year career there. In this global leadership role, he was responsible for external and internal communications.  He currently is a communications consultant, Advisory Board member and adjunct professor at the University of Wisconsin-Madison.

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Be recognized as a company that cares.

Together, goBeyondProfit companies
pledge and aspire to:

  1. Leverage company resources to further benefit the community
  2. Offer employees opportunities to volunteer and support community needs
  3. Contribute financial resources to initiatives supporting communities
  4. Encourage a company culture of giving back

goBeyondProfit is a no cost resource. Launched by business leaders, for business leaders – every Georgia business is invited to join.