fab’rik and its CEO, Dana Spinola, were recognized for masterfully weaving together passion, purpose and profit across their 30 franchise locations. Our interview with Dana explores how she infused purpose into daily business practice and maintained a culture of innovation with the practice of dreaming.

When this report launched in 2019, 20% of Georgians felt strongly about business generosity. Today 81% find it very important. Data in this report underscores the critical role of business generosity in retention, employee satisfaction, and financial success. More than ever before, data revealed consequences for a lack of generosity—including 51% of employees who have left a job because their employer was not generous.