Research & Reports

Deloitte’s January 2020 research found nearly six in 10 executives said increasing their companies’ positive impact on society was among their top five desired outcomes. Global CEO Punit Renjen pointed out, “We’re in a new era where shifting societal attitudes have made it an imperative for businesses to place societal responsibility at the heart of their strategies. Business readiness now demands leaders understand this expanded responsibility and deliver solutions not just for business growth, but also for societal progression.”

goBeyondProfit conducted research into Georgia businesses’ corporate generosity and how senior executives’ views differ from employees. Georgia businesses are seen as doing well but the stakes are consistently higher here, too.

The 20^th annual Edelman Trust Barometer reveals that 73% of employees say they want the opportunity to change society, and nearly 2/3 of consumers identify themselves as belief-driven buyers.   Trust is granted on two distinct attributes: competence (delivering on promises) and ethical behavior (doing the right thing and working to improve society). CEO Richard Edelman explains, “It is no longer only a matter of what you do—it’s also how you do it.”

Are you seeking to know your current and future employees better?  Gen Zers are tired of how negative and divided our country has become. They believe positivity is the go-forward strategy and are near-unanimous in their belief that we need to come together to make progress. They are looking to Purpose-driven companies to be partners in that progress and stand ready to take action. This is a generation that feels empowered to change the world for the better.

Through surveys with 25 Fortune 50 companies, the Arthur W. Page Society developed key findings about how companies are defining, activating and aligning values in their organizations. The report lays out tested, pragmatic steps that leaders can take to translate their values into behavior and strategy and to shape culture, regardless of type or size of company.  You’ll find reports and videos at this link.