Five years after receiving the inaugural goBeyondProfit Champion Award, Gas South continues to demonstrate how generosity in business strengthens organizations during times of significant growth and change. Recently, goBeyondProfit interviewed Gas South CEO, Kevin Greiner, to explore the company’s ongoing commitment to its purpose, Be a Fuel for Good.

When this report launched in 2019, 20% of Georgians felt strongly about business generosity. Today 81% find it very important. Data in this report underscores the critical role of business generosity in retention, employee satisfaction, and financial success. More than ever before, data revealed consequences for a lack of generosity—including 51% of employees who have left a job because their employer was not generous.