2022 Research Methodology
Georgia senior executives qualified for the survey if they were in a senior leadership position with a company that has a Georgia presence. goBeyondProfit and Georgia CEO, a network of local websites focused on the state’s business communities, obtained respondents for this survey via invitations to their email databases and social media followers. The survey was open from March 21 – April 29, 2022 and drew 200 completed responses. At a 95% confidence level, this survey has an error range of +/- 6.93%.
An online survey was conducted among employed adult Georgians between March 1 – April 4, 2022. goBeyondProfit contracted with Qualtrics, a provider of first-party data, contributed by people who opt-in to participate in surveys and market research, for the sample. Respondents qualified for the survey if they were 18 years of age or older and were employed by a company that has a Georgia presence or a Georgia office. The survey drew 510 completes. At a 95% confidence level, this survey has an error range of +/- 4.34%.