2023 Research Methodology
Georgia senior executives qualified for the survey if they were in a senior leadership position with a company that has a presence in Georgia. goBeyondProfit and Georgia CEO, a network of local websites focused on the state’s business communities, obtained respondents for this survey via invitations to their email databases and social media followers. The survey was open from April 3 to April 29, 2023, drawing 173 completed responses. At a 95% confidence level, this survey has an error range of +/- 7.45%.
An online survey was conducted among employed adult Georgians between March 27 and May 4, 2023. For the sample, goBeyondProfit contracted with Qualtrics, a provider of first-party data contributed by people who opt-in to participate in surveys and market research. Respondents qualified for the survey if they were 18 or older and employed by a company with a Georgia presence or office. The survey drew 506 completes. At a 95% confidence level, this survey has an error range of +/- 4.36%.
To add context to our findings, goBeyondProfit collected data as part of an omnibus survey conducted by Qualtrics. The survey was conducted on June 2, 2023, with 1,006 respondents nationwide. At a 95% confidence level, this survey has an error range of +/- 3.09%.