Georgia’s senior executives qualified for the survey if they were in a senior leadership position and their company has a presence in Georgia. goBeyondProfit utilized two methodologies for garnering senior leadership participation. A contract with PureSpectrum, an integrator of opt-in panels for market research, yielded 150 responses (75 from companies with less than 200 employees and 75 from companies with more than 200. Email invitations were also sent to goBeyondProfit’s database of Georgia senior leaders and social media followers, and this effort yielded 82 completes. The survey was open from June 25 to July 18, 2026. Combined, these surveys collected 232 total completes. At a 95% confidence level, this survey has an error range of +/- 6.4%.

An online survey was conducted among employed adult Georgians between June 25 and July 18, 2026. For the sample, goBeyondProfit established a contract with PureSpectrum, an integrator of opt-in panels for market research. Respondents qualified for the survey if they were 18 or older and employed. Quotas were applied to ensure the sample matched adult Georgia employees demographically. The survey drew 1,000 completed responses. At a 95% confidence level, this survey has an error range of +/- 3.10%.