Georgia’s senior executives qualified for the survey if they were in a senior leadership position with a company with a presence in Georgia. goBeyondProfit utilized two methodologies for garnering senior leadership participation. A contract with PureSpectrum, an integrator of opt-in panels for market research, yielded 133 responses.  Email invitations were also sent to goBeyondProfit’s database of Georgia senior leaders and social media followers, and this effort yielded 170 responses. The survey was open from May 6 to May 31, 2025. Combined, these surveys collected 303 total completes. At a 95% confidence level, this survey has an error range of +/- 5.63%.

An online survey was conducted among employed adult Georgians between May 7 and May 23, 2025. For the sample, goBeyondProfit established a contract with PureSpectrum, an integrator of opt-in panels for market research. Respondents qualified for the survey if they were 18 or older and employed. The survey drew 1,000 completed responses. At a 95% confidence level, this survey has an error range of +/- 3.10%.