RECAP: BUSINESS STRATEGIES & GA’S NEEDS

On October 7, Frank Fernandez, CEO, Community Foundation of Greater Atlanta and Natalye Paquin, CEO, Points of Light, discussed crafting business strategies to respond to Georgians’ urgent needs. 

Some top attendee takeaways included mapping business assets to align to an urgent need area, and volunteerism’s evolution to more socially distanced and skills-based sharing. Frank encouraged leaders to grapple with racial inequity discussions as a separate (and more personal) challenge than the pandemic/recession crisis. Natalye counseled leaders that their people are insisting on corporate generosity and to commit to a “better normal.”

RESEARCH TO GUIDE YOUR STRATEGY

Throughout the event, our guests highlighted current data to help you set strategy in this fluid time.  

• Points of Light’s CIVIC LIFE TODAY: A look at American Civic Engagement Amid a Global Pandemic which studies the current state of civic engagement, reveals a universal desire to do more, and sheds light on how we can convert good intentions into positive action.
• Community Foundation of Greater Atlanta’s Equity of Opportunity Architecture highlights a combination of proven practices to combat the disparity in our region and increase economic and social mobility.