GOBEYONDPROFIT IMPACT REPORT
Celebrating Georgia’s Business Generosity
IN THE BEGINNING
Years ago, when goBeyondProfit extended an invitation to every Georgia business, you took the pledge and promised to find ways to operate generously and improve lives. You said yes to generosity long before it was a trend.
goBeyondProfit’s mission has been straightforward: invite every business to the conversation, amplify the stories of exceptional generosity across the state, and give business executives a clear, evidenced-based view of the most effective ways to put their generosity into action.
What has grown from that mission is something far bigger than any one company. Today, businesses across Georgia are committed to generosity, from the mountains to the coast, from startups to legacy brands. We’re in this together.
YOUR IMPACT IN NUMBERS
From rural farmers to multinational brands, Georgia businesses like yours have leaned into generosity in the good times and remained steadfast when things got hard. Since 2019, the number of Georgia businesses making charitable contributions has increased two-fold to a compelling 73%. Those planning to expand their charitable investments has grown to a remarkable 70%.
The numbers reflect decisions you’ve made, year after year, to invest in your community even when it wasn’t easy.
Executives who report making charitable contributions
Executives who plan to increase their charitable donations, volunteer work, and community outreach
EXPANDING THE SCOPE
What began as charitable giving has evolved into something more integrated. In Georgia, generosity has become woven into the fabric of how business gets done. Generosity shows up in how you care for your employees. It lives in your company culture, it’s embedded in business operations, and it radiates out into the communities you serve. This can be seen in executives commitment to increasing their investments in the following:
plan to increase how they give back through charitable contributions, volunteering, and community outreach.
are expanding their investments in a culture rooted in purpose and a clear set of shared values.
are growing their investment in their people above and beyond what is expected.
are increasing how their business can operate in ways that benefit both people and the planet.
plan to increase how they give back through charitable contributions, volunteering, and community outreach.
are expanding their investments in a culture rooted in purpose and a clear set of shared values.
are growing their investment in their people above and beyond what is expected.
are increasing how their business can operate in ways that benefit both people and the planet.
Employees notice and reward generosity with their loyalty. In 2019, only 47% of employees considered it important. Today, that number is 97%. Not only do employees consider it important, but the percentage of individuals who consider generosity very or extremely important in their company has jumped to 79%—a sharp rise from just 20% in 2019.
Employees who consider generosity important
Employees who consider generosity extremely or very important
THE BOTTOM LINE
According to these numbers, business generosity isn’t just the right thing to do. Together, we’ve made the case that generosity improves the odds of business success.
UNIVERSAL ADOPTION
Here’s a milestone worth noting — for the first time since goBeyondProfit began tracking business generosity in Georgia, 100% of executives report being fully committed to either maintaining (35%) or increasing their financial investments (65%). Not a strong majority. Every single one.
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of executives report being fully committed to business generosity.
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plan to increase financial investment in generosity.
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will maintain current investments in generosity.
THE PATH FORWARD
Behind all the percentages in this report are the choices you’ve made, the companies you’ve shaped, the checks you’ve written and the communities you’ve strengthened. You have proven that business generosity and business success aren’t competing priorities but complementary forces.
In the end, this is your story as a Georgia business leader, as a member of goBeyondProfit and as a beacon for what it looks like when a business goes beyond profit. Thank you for what you’ve built and for all the ways you continue to inspire.
