Among this year’s respondents, 56% were women, yet 85% of all employees (men and women) said that expanded maternal health services is an important demonstration of generosity to employees—this represents a 9-point increase from 2023.

Conversely, only 21% of executives say they currently offer expanded maternal health services. This was the only aspect of generosity toward employees that decreased year-over-year in terms of the number of executives that reported offering it (by 18 points).

Why does this matter so much? With the highest maternal mortality rate in the country, Georgia continues to top the list of all 50 states. A recent study by The National Institute of Health shows that Georgia has 46.2 maternal health deaths per 100,000 live births for all women, jumping to 66.6 for African American women. This figure represents a 44% higher death rate among women of color.

In other chapters, we note that 69% of employees (men and women) believe childcare has an important influence on their day-to-day productivity. This is particularly true of Millennial employees and employees of color, both of whom are much more likely to list childcare support as having an important impact on their productivity.

goBeyondProfit data lines up with secondary data from Harvard Business School that says three out of four US workers are balancing caregiving roles. The report finds that offering caregiving support prevents employees from quitting and saves companies hundreds of thousands of dollars in turnover costs.