Financial Rewards:
Not Just the Right Thing to Do

Generosity Investments on the Rise

One of the major benefits of this report is the glimpse into where fellow CEOs, founders, and senior executives are investing resources.

This year’s data reveals that executives will maintain a remarkable level of commitment—at least 92% of executives stated that they will maintain or increase their generosity investments.

In 2023, just 33% of Georgia’s executives declared plans to increase their investments in generosity, with the vast majority planning to simply maintain (58%).

Today, 60% of executives plan to increase their investment in generosity to their employees and the community (46%), as well as incorporate it into the way they operate their businesses (45%)—a marked increase from last year across the board.

On the other hand, only 1% of executives plan to decrease generosity to employees or in business operations, and just 4% plan to reduce generosity to the community.

What is driving this nearly universal commitment to generosity?

Nine out of ten executives say their motivation to increase their generosity, whether to the community, to employees, or in their business operations, is simply because it is the right thing to do.

Interestingly, less than 1% of respondents said they are decreasing their generosity due to pressure from society or stakeholders, and only 8% of executives are increasing their generosity to employees and in their business operations due to pressure from stakeholders or society.

This data calls into question the influence of extremist pressures on generosity decisions.

Financial and Business Rewards

Beyond good intentions, executives cite that increased investment in generosity brings important business benefits.

Nearly all executives (92%) see a direct correlation between employee care investments and improved employee satisfaction, and more than half of all executives claim that investments in generous business operations (60%) and the community (57%) improve employee satisfaction.

Historically, return on investment (ROI) has been an elusive metric for generosity efforts. Yet, nearly half of all executives (49%) highlighted financial benefits as the reason for becoming more generous in the way they operate their business, and 1-in-4 executives cited financial benefits as their reason for increasing investment in generosity toward the community (24%).

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