Everywhere Agency is a women-owned and women-powered agency, so most of our social impact efforts focus on supporting and empowering women. We give back for a few reasons. First and foremost, we believe it is our civic duty to do so. Secondly, we have a largely millennial workforce who want to work for a purpose-driven company. Finally, we enjoy doing it. Making the community stronger uplifts spirits and brings meaning into our lives, which in turn makes for a happy workforce.
Social for Good
We often use our social media skills to further causes we stand behind. One of our claims to fame is that we secured the Guinness World Record for the most socially networked message in our cause campaign #BEATCANCER. We were the first agency to conceive of a penny per Tweet donation campaign. We launched an activation where we asked influencers to share their #BEATCancer message in effort to raise money for cancer-serving non-profits. In two short hours, we were trending on Twitter and stayed that way for 2.5 days. In 24 hours, we raised $70,000 for Stand Up To Cancer and three other cancer-serving charities.
A Step Further
We were hired by Macy’s to support an economic empowerment initiative called Heart of Haiti where artisans in Haiti could earn a living by selling their goods online. We were brought on to market this initiative, but we decided to take it a step further. We have now traveled to Haiti over a half-dozen times taking teams of influencers and bloggers with us to host social media trainings for artists and entrepreneurs.