Signify’s entire business model is built on helping cause-focused organizations, both for-profit and non-profit, get noticed and grow through effective marketing and communications. I wanted to create a company that professionally supports the kind of organizations I was already supporting personally.
Making a Difference
When we see such big problems in the world, it’s hard to think we can make an impact, even at a large company. But if I can do it as a solopreneur, anyone can. It may take some creativity, but it’s possible. Small nonprofits can use anything you have to give. It doesn’t always take a large check or regular volunteering, but once you build those relationships, you’ll wonder why you didn’t do it sooner.