Georgia’s senior executives qualified for the survey if they were in a senior leadership position and their company has a presence in Georgia. goBeyondProfit utilized two methodologies for garnering senior leadership participation. A contract with PureSpectrum, an integrator of opt-in panels for market research, yielded 150 responses (75 from companies with less than 200 employees and 75 from companies with…
2025 Research Methodology July 23, 2025Georgia’s senior executives qualified for the survey if they were in a senior leadership position with a company with a presence in Georgia. goBeyondProfit utilized two methodologies for garnering senior leadership participation. A contract with PureSpectrum, an integrator of opt-in panels for market research, yielded 133 responses. Email invitations were also sent to goBeyondProfit’s database of Georgia senior leaders and social…