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Archives Insights from the hot-seat: Georgia business research unveils high risk, higher reward for responding to societal expectations April 28, 2021

ATLANTA, April 29, 2021 – As Georgia businesses sit under a microscope for stances on social issues, new research reveals heightened expectations – and a high likelihood of consumers and employees to act – based on how businesses speak about issues and demonstrate character, according to goBeyondProfit, a statewide alliance of CEOs. ThegoBeyondProfit Research Report: Navigating Rising Expectations surveyed employed adults and senior…

Research Methodology April 26, 2021

Two separate surveys were simultaneously conducted by goBeyondProfit during March 2021. Georgia senior executives qualified for the survey if they were in a senior leadership position with a company that has a Georgia presence. goBeyondProfit and Georgia CEO, a network of local websites focused on the state’s business communities, obtained respondents for this survey via invitations to their email databases…