Practical Tactics & Tools

Creating a New Communications Playbook

August 18, 2020 -
Practical Tools

Communications experts agree that it’s hard for a leader to over-communicate during a crisis. In our July Expert Forum, Alicia Thompson (Randstad) and Ben Deutsch (Coca-Cola, retired) offered practical tips to maximize the effectiveness of leader communications.

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How to Survey Your People

July 16, 2020 -
Practical Tools

We’re hearing from CEOs and employees alike that companies benefit when their leaders are visible, transparent and in touch with employees’ concerns. To help our members demonstrate care and gather insights into employees’ current mindset, we had a team of research experts create this simple Employee Survey “How-To” Tool with free survey insights, approaches and specific wording of questions and answers you can use. We hope it proves valuable to you.

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Mentoring as Powerful Corporate Philanthropy? You bet!

January 14, 2020
Expert Tactics

Hundreds of thousands of food insecure families are less hungry because a few Georgia business leaders chose to mentor one young man with a big idea. How’s that for impact? Many small businesses struggle with how to make real impact in the community.  Mentoring is a powerful way to share your insights and multiply your impact across the community — without…

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Authentic Community Engagement: 5 Ways to Avoid Woke-Washing

December 17, 2019
Expert Tactics

One of goBeyondProfit’s Ambassadors is Glen Jackson, cofounder of Jackson Spalding, an award-winning marketing communications agency. JS’s corporate social responsibility lead Robin Hubier crafted the following actionable piece about ensuring your company’s generosity and purpose outreach is appropriate and valuable for your business and the community.   A new term has emerged in our industry and has been getting more attention…

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Ted Williams, Warren Buffett & a Secret to Your Company’s Community Impact

November 13, 2019
Expert Tactics

One of goBeyondProfit’s founding members was asked to serve on a panel of CEOs discussing best practices in Community Impact.  Panelist Keith Reynolds Jennings kindly agreed to share his insights here for Georgia readers. A few months ago, I started reading the classic book, Let My People Go Surfing, by renowned Patagonia founder, Yvon Chouinard. It was another step in my quest…

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Jennifer Abshire: Maximize Your Philanthropic Dollars through Strategic Giving

September 17, 2019
Expert Tactics

Philanthropic giving is an increasingly important aspect of any business model. Consumers research and choose to do business with companies that support causes they believe in. Like any success you find in business, successful philanthropic giving requires strategic planning.  Because philanthropy plays such a large role in our new economy, it is important to let your customers and employees know…

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Picking A Charitable Partner: First Steps to Finding the Best Fit

August 27, 2019
Expert Tactics

“How do I evaluate which charities are best for my business to support?”  Business leaders ask goBeyondProfit this question often, in their quest to find the best charitable partner. Beyond choosing charities by their proximity, relevance to your business and resonance with staff and customers, we wanted to share a few evaluation insights and resources from national and local experts.…

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Highlights from the goBeyondProfit CEO Forum

August 6, 2019
Expert Tactics

August 2019 — In Case You Missed It: goBeyondProfit hosted their first ever CEO Forum on April 23rd. Take a moment to watch the highlights of the event which featured a panel with Delta CEO Ed Bastain, AT&T Georgia President Vennesa Harrison, and retired Home Depot CEO Frank Blake.

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Hurricane Season Is Here: Insights into What Georgia Companies Do Best to Help Those in Need

July 18, 2019
Expert Tactics

Luckily Hurricane Barry’s flooding wasn’t as catastrophic as it might have been, but hurricane season and tropical disturbances are already keeping meteorologists busy as weather forecasters try to prepare us for potential impact, storm damage and flooding. No one likes to think about what a tropical storm, tornado, or even full-fledged hurricane can do to spoil the joys of summer,…

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Current Signs of the Times in Corporate Responsibility: A Conversation with Coxe Curry’s Ann W. Cramer

June 26, 2019
Expert Tactics

A CONVERSATION WITH ANN W. CRAMER, SENIOR CONSULTANT, COXE CURRY & ASSOCIATES “There is nothing more compelling and nothing more right for a company to exude its principles and values as a corporate citizen into the community which it has the privilege of serving.” This is a central belief of one of Georgia’s most influential and pioneering corporate citizenship professionals,…

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Small Businesses Gain Big Wins from Community Involvement

May 31, 2019
Expert Tactics

Strapped and under-resourced small businesses might have the very most to gain from community involvement.  Authentic outreach can be a powerful way to expand the company’s relationship network, raise business awareness and build loyalty among customers and employees.   goBeyondProfit’s Corporate Generosity Research Report cites that 71 percent of Georgia’s employed adults prefer to buy products from companies who are generous to the community.  And…

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Bernie Marcus Viewpoint: Businesses have done and given a lot, we can’t stop now

April 16, 2019 - Atlanta Business Chronicle
Expert Tactics
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Corporate Generosity Research Shows Georgia Businesses are Seen – And Rewarded – As More Generous Than Other States

April 12, 2019
Expert Tactics

New research into corporate generosity shows Georgia businesses are seen by working adults in the state as doing well – 10 percentage points better than other states. But the stakes are consistently higher here, too. In every age group, on every metric, Georgia adults are more likely to factor generosity into employment and purchasing preferences than the U.S. average for…

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Practical Tips for Starting Your Company’s Community Outreach

March 11, 2019
Expert Tactics

Frequently, business leaders reach out to the goBeyondProfit team asking for practical advice about how to begin or get better at this giving back journey we are all attempting. Georgia business leaders understand that charitable outreach offers vital benefits to the community and their business, but what are the basics to getting it right?  You’re in good company if you’re…

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Rick Jackson Shares Why He Founded goBeyondProfit

January 31, 2019
Expert Tactics

  Rick Jackson, the CEO and Chairman of Jackson Healthcare shares why he launched goBeyondProfit – a fully funded venture for his peers and their companies. He believes that goBeyondProfit offers a tremendous opportunity for business leaders to learn from each other and make an even bigger impact in the communities where they live, work and serve. In 2019, goBeyondProfit…

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Flexing Georgia’s Corporate “Do-Good” Muscles

January 24, 2019 - Metro Atlanta CEO
Expert Tactics
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Juanita Powell Baranco Shares Why She is A Founding Member of goBeyondProfit

December 11, 2018
Expert Tactics

Juanita Powell Baranco shares why she believes every business leader should join in this commitment to strengthen our communities ”The minute I heard about it, the minute I understood the goals and aspirations of this organization, I signed on immediately. It did not take long because I absolutely believe that every aspect of our economy, every aspect of our society – education,…

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Paul Bowers Discussing Why Georgia Power Believes in Corporate Generosity

October 1, 2018
Expert Tactics

“We’re bigger than that bottom line number because we are making things better and we are empowering our team to get engaged and ensure that everyone has an opportunity.” Paul Bowers discusses how Georgia Power has built a culture of generosity and giving back to the state of Georgia.  

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In Era Of Government Scarcity, Public-Private Partnerships Bridge Community Needs

July 5, 2018
Expert Tactics

Solving problems like poverty, or inequities in housing, education or healthcare, is an expensive undertaking, and the gap between what’s required and what’s actually available, especially from public resource pools, is dramatic and widening. With every passing day, the social and economic problems facing local communities grow steeper, even as governments’ capacity to functionally address them shrinks. Indeed, some of…

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Georgia Companies Discover New Importance in Giving Back

June 7, 2018 - Savannah Business Journal
Expert Tactics
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The Home Depot Co-founder: Profits are Not the Only Measure of Success

May 7, 2018
Expert Tactics

American businesses are giving and doing more than ever before, like the hundreds of companies that have pledged bonuses, raises, new or expanded benefits, or price reductions since December, when Congress retooled the federal tax code for the first time in 30 years. Those responses are tremendous—they could mean a family’s first vacation or provide hope of paying down medical…

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The Home Depot co-founder: Profits are not the only measure of success

April 17, 2018
Expert Tactics

By Bernie Marcus Fox Business News April 17, 2018 American businesses are giving and doing more than ever before, like the hundreds of companies that have pledged bonuses, raises, new or expanded benefits, or price reductions since December, when Congress retooled the federal tax code for the first time in 30 years. Those responses are tremendous—they could mean a family’s…

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Coca-Cola CEO, Mayor Bottoms explain importance of Chick-fil-A to Westsid

January 18, 2018 - Atlanta Business Chronicle
Expert Tactics
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Chick-fil-A Opened on a Sunday and It’s a Brilliant Lesson for Any Business

December 19, 2017 - Inc.
Expert Tactics
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Authentic Community Engagement: 5 Ways to Avoid Woke-Washing

December 19, 2017
Expert Tactics

One of goBeyondProfit’s Ambassadors is Glen Jackson, cofounder of Jackson Spalding, an award-winning marketing communications agency. JS’s corporate social responsibility lead Robin Hubier crafted the following actionable piece about ensuring your company’s generosity and purpose outreach is appropriate and valuable for your business and the community.  A new term has emerged in our industry and has been getting more attention…

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Eric Tanenblatt: These Georgia Businesses Are Changing How We View Social Responsibility

December 6, 2017
Expert Tactics

The spirit of consumption that envelops our nation each year in the days that follow Thanksgiving was punctuated this year by something remarkable, something pointedly not about self-indulgence or flashy gadgets: a “global day of giving” that encouraged and celebrated altruism. The occasion, dubbed “Giving Tuesday” in the mode of our year-end shopping calendar, was said to have raised in…

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