Beyond Profit Blog

The Business Case for a Generosity Reboot

November 14, 2023

Carley Stephens, Community Affairs, Gas SouthMegan McCamey, Founding President, goBeyondProfit If you pay close attention, you will hear a growing disagreement between companies, employees, and the communities they serve. While they are bound together by a mutual interest in meaningful engagement, employees and community-serving nonprofits are begging for a relationship reboot. Corporate partners appear wed to historic practices that no…

Read More

Aligning your Generosity with your Competitive Advantage

October 17, 2023

Guest Author – Erik Speakman Recent backlash against purpose driven work overshadows the stories of business as a force for good. People have forgotten that over the last two centuries, entrepreneurs and businesses have brought more people out of poverty and increased quality of life, health, literacy, and education for more people than in all recorded history. Negative perceptions often…

Read More

A Happy House: Local Realtors Giving Back

May 8, 2022
EXPERT TACTICS

The conversation begins with an audacious goal – Steve Parker wants to give away a billion dollars and impact 100 million lives. Who could complain? But it’s the innovative shift he’s brought to his industry that we found fascinating. Steve and the team at A Happy House have found a way to partner with homeowners and non-profit organizations to make…

Read More

How to build a bank of trust

December 14, 2021
Expert Tactics

As published in Atlanta Business Chronicle Leadership Trust on November 4, 2021. Recently, at a casual dinner, a chief executive asked me candidly how to best ensure his company is genuinely seen as a good actor. Like many CEOs, he was looking for a road map that enables him to concentrate on his core business while feeling secure in the fact…

Read More

Georgia businesses respond to Veteran needs with on-brand models of caring

November 8, 2021
EXPERT TACTICS

Veterans Day offers us an opportunity to pause and remember not only the heroic sacrifices of our servicemen and women but also prompts us to focus on the vast needs they face as a result of their service. From re-training skills for civilian employment, adapting to living conditions with physical wounds, or addressing invisible wounds that can lead to mental…

Read More

WestRock sets an example for engaging with employees through GAgives on GivingTuesday

October 26, 2021
EXPERT TACTICS

There’s a tradition in Georgia that’s gaining traction and providing companies with a timely vehicle for connecting with employees and the causes they care about. GAgives on Giving Tuesday (November 30) immediately follows Thanksgiving, Black Friday, and Cyber Monday each year. The event offers companies and individuals the opportunity to extend the spirit of the Thanksgiving season with gifts to…

Read More

35 Creative Ways Your Business Can Give Back

October 6, 2021
Expert Tactics

As a goBeyondProfit member, I’m going to go ahead and skip the “why” you should give back speech because you and I are already on the same page. We know that commerce and cause should go together like peanut butter and jelly, but I’m guessing it’s the “how” that’s tripping you up. Whether you are a solopreneur, micro business, or…

Read More

Staying True to Company Values

September 30, 2021
Expert Tactics

Over the past year, there’s been a historic rise not only in expectations but also trust in business to step into the public sphere with a perspective and solutions to the challenges around us. As result, it may seem unremarkable that 91% of employed Georgians told goBeyondProfit they want to see the businesses in their lives makes public statements on…

Read More

Business leaders reimagine their role in caring for people and community

August 30, 2021
EXPERT TACTICS

Over the course of this year, we’ve had the opportunity to interview several chief executives who lead teams of anywhere from 30 employees to 3,000. In each of the conversations, we’ve wrestled with the rising expectations for businesses to take a more active role in solving societal problems. Historically, the task of solving social issues fell solely to not-for-profit and…

Read More

The intersection of business’ greatest strength and Georgia’s greatest community needs

August 15, 2021
Expert Tactics

How have the past two years changed the landscape of societal needs and solutions for Georgia communities? What is the intersection of businesses’ greatest strength and Georgia’s greatest needs? goBeyondProfit turned to an expert to answer these questions. Current needs vs. agencies’ ability to address those needs The gaps business is best suited to help solve Most effective elements of…

Read More