Beyond Profit Blog

A Happy House: Local Realtors Giving Back

May 8, 2022
EXPERT TACTICS

The conversation begins with an audacious goal – Steve Parker wants to give away a billion dollars and impact 100 million lives. Who could complain? But it’s the innovative shift he’s brought to his industry that we found fascinating. Steve and the team at A Happy House have found a way to partner with homeowners and non-profit organizations to make…

Read More

CEO in Seconds; More than Ready to Lead

March 23, 2022
CEO INTERVIEW

An unremarkable Monday in December turned into a dramatic inflection point for one company and for the career of Kristen Cavallo. At the time she was the Chief Strategy Officer for Mullen Lowe, headquartered in Boston. The “Me-Too” movement was dominating the national conversation with sudden, jolting consequences for many established leaders. Such was the case for The Martin Agency,…

Read More

Leading with love in crisis and prosperity

February 28, 2022
CEO INTERVIEW

The story of Herschend Enterprises begins in 1950 with the leasing of a single cave and a family’s vision for Silver Dollar City, the first theme park that launched an entertainment business that grew to such iconic brands as Dollywood Parks and Resorts® and the Harlem Globetrotters®. From father to sons to today, the values that forged the initial company…

Read More

One Restauranteur’s Effort to Combat Food Insecurity

February 17, 2022
CEO Interview

At a goBeyondProfit CEO Forum we had the opportunity to speak with CEO, Jenny Levison, known to most Atlantans as Souper Jenny. The lines are long at every Souper Jenny location with eager, loyal customers. Whenever you stand in line you see signs about The Zadie Project which gives you a glimpse into the mission that drives this founder.  The…

Read More

How to build a bank of trust

December 14, 2021
Expert Tactics

As published in Atlanta Business Chronicle Leadership Trust on November 4, 2021. Recently, at a casual dinner, a chief executive asked me candidly how to best ensure his company is genuinely seen as a good actor. Like many CEOs, he was looking for a road map that enables him to concentrate on his core business while feeling secure in the fact…

Read More

The case for helping employees experience the joy of giving

November 10, 2021
CEO INTERVIEW

Over the past two years, businesses have necessarily focused their generosity internally, choosing to prioritize things like employee wellness and inclusive cultures. According to goBeyondProfit research, values-based companies that consistently demonstrate generosity internally and externally reap bottom-line benefits in terms of attracting new talent, retaining current talent and increasing the loyalty of employees and customers alike. For a new twist…

Read More

Georgia businesses respond to Veteran needs with on-brand models of caring

November 8, 2021
EXPERT TACTICS

Veterans Day offers us an opportunity to pause and remember not only the heroic sacrifices of our servicemen and women but also prompts us to focus on the vast needs they face as a result of their service. From re-training skills for civilian employment, adapting to living conditions with physical wounds, or addressing invisible wounds that can lead to mental…

Read More

WestRock sets an example for engaging with employees through GAgives on GivingTuesday

October 26, 2021
EXPERT TACTICS

There’s a tradition in Georgia that’s gaining traction and providing companies with a timely vehicle for connecting with employees and the causes they care about. GAgives on Giving Tuesday (November 30) immediately follows Thanksgiving, Black Friday, and Cyber Monday each year. The event offers companies and individuals the opportunity to extend the spirit of the Thanksgiving season with gifts to…

Read More

Inspire Brands CEO achieves growth while strengthening relationships

October 20, 2021
CEO Interview

Inspire Brands was created just over three years ago when Arby’s purchased Buffalo Wild Wings. In 3-1/2 years it has become the second largest restaurant company in the U.S., adding a slew of recognized brands including Jimmy John’s, Sonic, Dunkin’, and Baskin-Robbins to the original group. For Inspire, success and growth include an ongoing responsibility to ensure the companies operate as good citizens not only…

Read More

Leveraging purpose as a decision-making tool delivers clarity in the chaos

October 19, 2021
CEO Interview

Why would any company revisit a purpose statement in the middle of a tumultuous time?  That’s exactly what UPS executives decided to do when they refreshed a decades’ old purpose statement and operationalized it globally to come out stronger than ever.  At the recent goBeyondProfit CEO Forum, UPS’ Kevin Warren broke down the how, why and day-to-day benefits any company…

Read More