Hundreds of thousands of food insecure families are less hungry because a few Georgia business leaders chose to mentor one young man with a big idea. How’s that for impact? Many small businesses struggle with how to make real impact in the community. Mentoring is a powerful way to share your insights and multiply your impact across the community — without…
One of goBeyondProfit’s Ambassadors is Glen Jackson, cofounder of Jackson Spalding, an award-winning marketing communications agency. JS’s corporate social responsibility lead Robin Hubier crafted the following actionable piece about ensuring your company’s generosity and purpose outreach is appropriate and valuable for your business and the community. A new term has emerged in our industry and has been getting more attention…
One of goBeyondProfit’s founding members was asked to serve on a panel of CEOs discussing best practices in Community Impact. Panelist Keith Reynolds Jennings kindly agreed to share his insights here for Georgia readers. A few months ago, I started reading the classic book, Let My People Go Surfing, by renowned Patagonia founder, Yvon Chouinard. It was another step in my quest…
Philanthropic giving is an increasingly important aspect of any business model. Consumers research and choose to do business with companies that support causes they believe in. Like any success you find in business, successful philanthropic giving requires strategic planning. Because philanthropy plays such a large role in our new economy, it is important to let your customers and employees know…
“How do I evaluate which charities are best for my business to support?” Business leaders ask goBeyondProfit this question often, in their quest to find the best charitable partner. Beyond choosing charities by their proximity, relevance to your business and resonance with staff and customers, we wanted to share a few evaluation insights and resources from national and local experts.…
August 2019 — In Case You Missed It: goBeyondProfit hosted their first ever CEO Forum on April 23rd. Take a moment to watch the highlights of the event which featured a panel with Delta CEO Ed Bastain, AT&T Georgia President Vennesa Harrison, and retired Home Depot CEO Frank Blake.
Luckily Hurricane Barry’s flooding wasn’t as catastrophic as it might have been, but hurricane season and tropical disturbances are already keeping meteorologists busy as weather forecasters try to prepare us for potential impact, storm damage and flooding. No one likes to think about what a tropical storm, tornado, or even full-fledged hurricane can do to spoil the joys of summer,…
A CONVERSATION WITH ANN W. CRAMER, SENIOR CONSULTANT, COXE CURRY & ASSOCIATES “There is nothing more compelling and nothing more right for a company to exude its principles and values as a corporate citizen into the community which it has the privilege of serving.” This is a central belief of one of Georgia’s most influential and pioneering corporate citizenship professionals,…
Strapped and under-resourced small businesses might have the very most to gain from community involvement. Authentic outreach can be a powerful way to expand the company’s relationship network, raise business awareness and build loyalty among customers and employees. goBeyondProfit’s Corporate Generosity Research Report cites that 71 percent of Georgia’s employed adults prefer to buy products from companies who are generous to the community. And…