Leveraging purpose as a decision-making tool delivers clarity in the chaos
CEO Interview
Why would any company revisit a purpose statement in the middle of a tumultuous time? That’s exactly what UPS executives decided to do when they refreshed a decades’ old purpose statement and operationalized it globally to come out stronger than ever. At the recent goBeyondProfit CEO Forum, UPS’ Kevin Warren broke down the how, why and day-to-day benefits any company…