Beyond Profit Blog

Your Employees Want You to Talk About Race — Here’s How:

January 25, 2021
EXPERT TACTICS

In goBeyondprofit’s year-end poll, 75% of employees asked for conversations on race to happen at work. Few people find this request easy to accomplish. Even the most thoughtful leaders fear saying the wrong thing. So, we asked the experts for help and released a video series: Leading a Thriving Workplace with Race in Mind. Grab a notepad and download any…

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The Power of Small Acts of Service: Reimagining Company Volunteerism in 2021

January 20, 2021
EXPERT TACTICS

In the wake of the 2020 COVID disruption, many company volunteer programs came to a screeching halt. As research continues to reinforce the bottom-line value of employee volunteerism, businesses are reimagining what’s possible and emphasizing small actions that roll up into wide-ranging positive impact. Bottom-line benefits continue A recent article by UGA Terry College of Business’ own Jessica Rodell Volunteer…

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What new leadership approaches are other CEOs embracing today?

January 11, 2021
EXPERT TACTICS

Standing in the middle of societal and business tumult, it’s hard to have perspective on which new strategies to embrace.    In its McKinsey Quarterly article, “The CEO moment: Leadership for a new era” McKinsey authors do a helpful job of highlighting four leadership shifts.  These echo goBeyondProfit’s view of building value by demonstrating generous leadership with employees and communities. …

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Generous leadership proved its value through the muck of 2020

December 28, 2020
EXPERT TACTICS

Did bottom line concerns cause businesses to de-prioritize their other values this year? Before COVID hit, our annual research showed that most Georgia executives believed community outreach was important – even critical — to their businesses’ overall health. They knew what the research confirmed: most Georgians preferred to buy from and associate with generous brands and companies. But one might…

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Can empathetic leadership make your business more resilient?

December 15, 2020
EXPERT TACTICS

In May of 2020, Brian Chesky, CEO of Airbnb sent a message to his employees regarding layoffs.  It was a devastating blow to thousands of individuals and families, and unsettling to “survivors” who had immediate concerns of their own. Chesky successfully outlined a process that reinforced Airbnb’s core values of belonging, connection and being truly human. He wrote from the…

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New Poll of Georgia Employees: Let us know you care, again and again and again

December 8, 2020
Expert Tactics

The whiplash of 2020 events elevated employee care as a key business driver. So goBeyondProfit conducted a statewide poll asking Georgia employees for insights into what they want and need.  Employed Georgians gave employers a B grade. They would give an A grade – and likely greater productivity and retention – for companies and leaders demonstrating greater empathy and care.…

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Corporate Citizenship strategies transcend trendy and build business value

December 3, 2020
EXPERT TACTICS

Studying trends for 2021 planning is not about keeping up with Jones, Inc. (or the Jones B-Corp).  It’s a proven way to identify strategies that will drive value in the year ahead. To wit: have you considered your corporate character strategies in the planning mix? Georgians’ access to information about generous corporate behaviors and character inform strategy in ways that…

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Will your name come up at your employees’ Thanksgiving this year?

November 18, 2020
EXPERT TACTICS

Hey, boss. If your employees talk about you at their Thanksgiving table, will they express gratitude for your leadership, your generosity… your care of them? Unsurprisingly, studies show employees are particularly hungry for connection and meaning at work given our tumultuous 2020. Nurturing these can bring great ROI at a time when costly turnover is less palatable than ever. Here…

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Creating a New Communications Playbook

August 18, 2020 -
Practical Tools

Communications experts agree that it’s hard for a leader to over-communicate during a crisis. In our July Expert Forum, Alicia Thompson (Randstad) and Ben Deutsch (Coca-Cola, retired) offered practical tips to maximize the effectiveness of leader communications.

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How to Survey Your People

July 16, 2020 -
Practical Tools

We’re hearing from CEOs and employees alike that companies benefit when their leaders are visible, transparent and in touch with employees’ concerns. To help our members demonstrate care and gather insights into employees’ current mindset, we had a team of research experts create this simple Employee Survey “How-To” Tool with free survey insights, approaches and specific wording of questions and answers you can use. We hope it proves valuable to you.

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