Did bottom line concerns cause businesses to de-prioritize their other values this year? Before COVID hit, our annual research showed that most Georgia executives believed community outreach was important – even critical — to their businesses’ overall health. They knew what the research confirmed: most Georgians preferred to buy from and associate with generous brands and companies. But one might…
In May of 2020, Brian Chesky, CEO of Airbnb sent a message to his employees regarding layoffs. It was a devastating blow to thousands of individuals and families, and unsettling to “survivors” who had immediate concerns of their own. Chesky successfully outlined a process that reinforced Airbnb’s core values of belonging, connection and being truly human. He wrote from the…
The whiplash of 2020 events elevated employee care as a key business driver. So goBeyondProfit conducted a statewide poll asking Georgia employees for insights into what they want and need. Employed Georgians gave employers a B grade. They would give an A grade – and likely greater productivity and retention – for companies and leaders demonstrating greater empathy and care.…
Studying trends for 2021 planning is not about keeping up with Jones, Inc. (or the Jones B-Corp). It’s a proven way to identify strategies that will drive value in the year ahead. To wit: have you considered your corporate character strategies in the planning mix? Georgians’ access to information about generous corporate behaviors and character inform strategy in ways that…
Hey, boss. If your employees talk about you at their Thanksgiving table, will they express gratitude for your leadership, your generosity… your care of them? Unsurprisingly, studies show employees are particularly hungry for connection and meaning at work given our tumultuous 2020. Nurturing these can bring great ROI at a time when costly turnover is less palatable than ever. Here…
Communications experts agree that it’s hard for a leader to over-communicate during a crisis. In our July Expert Forum, Alicia Thompson (Randstad) and Ben Deutsch (Coca-Cola, retired) offered practical tips to maximize the effectiveness of leader communications.
We’re hearing from CEOs and employees alike that companies benefit when their leaders are visible, transparent and in touch with employees’ concerns. To help our members demonstrate care and gather insights into employees’ current mindset, we had a team of research experts create this simple Employee Survey “How-To” Tool with free survey insights, approaches and specific wording of questions and answers you can use. We hope it proves valuable to you.
Hundreds of thousands of food insecure families are less hungry because a few Georgia business leaders chose to mentor one young man with a big idea. How’s that for impact? Many small businesses struggle with how to make real impact in the community. Mentoring is a powerful way to share your insights and multiply your impact across the community — without…
One of goBeyondProfit’s Ambassadors is Glen Jackson, cofounder of Jackson Spalding, an award-winning marketing communications agency. JS’s corporate social responsibility lead Robin Hubier crafted the following actionable piece about ensuring your company’s generosity and purpose outreach is appropriate and valuable for your business and the community. A new term has emerged in our industry and has been getting more attention…
One of goBeyondProfit’s founding members was asked to serve on a panel of CEOs discussing best practices in Community Impact. Panelist Keith Reynolds Jennings kindly agreed to share his insights here for Georgia readers. A few months ago, I started reading the classic book, Let My People Go Surfing, by renowned Patagonia founder, Yvon Chouinard. It was another step in my quest…