Philanthropic giving is an increasingly important aspect of any business model. Consumers research and choose to do business with companies that support causes they believe in. Like any success you find in business, successful philanthropic giving requires strategic planning. Because philanthropy plays such a large role in our new economy, it is important to let your customers and employees know…
“How do I evaluate which charities are best for my business to support?” Business leaders ask goBeyondProfit this question often, in their quest to find the best charitable partner. Beyond choosing charities by their proximity, relevance to your business and resonance with staff and customers, we wanted to share a few evaluation insights and resources from national and local experts.…
August 2019 — In Case You Missed It: goBeyondProfit hosted their first ever CEO Forum on April 23rd. Take a moment to watch the highlights of the event which featured a panel with Delta CEO Ed Bastain, AT&T Georgia President Vennesa Harrison, and retired Home Depot CEO Frank Blake.
Luckily Hurricane Barry’s flooding wasn’t as catastrophic as it might have been, but hurricane season and tropical disturbances are already keeping meteorologists busy as weather forecasters try to prepare us for potential impact, storm damage and flooding. No one likes to think about what a tropical storm, tornado, or even full-fledged hurricane can do to spoil the joys of summer,…
A CONVERSATION WITH ANN W. CRAMER, SENIOR CONSULTANT, COXE CURRY & ASSOCIATES “There is nothing more compelling and nothing more right for a company to exude its principles and values as a corporate citizen into the community which it has the privilege of serving.” This is a central belief of one of Georgia’s most influential and pioneering corporate citizenship professionals,…
Strapped and under-resourced small businesses might have the very most to gain from community involvement. Authentic outreach can be a powerful way to expand the company’s relationship network, raise business awareness and build loyalty among customers and employees. goBeyondProfit’s Corporate Generosity Research Report cites that 71 percent of Georgia’s employed adults prefer to buy products from companies who are generous to the community. And…
New research into corporate generosity shows Georgia businesses are seen by working adults in the state as doing well – 10 percentage points better than other states. But the stakes are consistently higher here, too. In every age group, on every metric, Georgia adults are more likely to factor generosity into employment and purchasing preferences than the U.S. average for…
Frequently, business leaders reach out to the goBeyondProfit team asking for practical advice about how to begin or get better at this giving back journey we are all attempting. Georgia business leaders understand that charitable outreach offers vital benefits to the community and their business, but what are the basics to getting it right? You’re in good company if you’re…
Rick Jackson, the CEO and Chairman of Jackson Healthcare shares why he launched goBeyondProfit – a fully funded venture for his peers and their companies. He believes that goBeyondProfit offers a tremendous opportunity for business leaders to learn from each other and make an even bigger impact in the communities where they live, work and serve. In 2019, goBeyondProfit…