Authentic Ways for Businesses to Show Pride
EXPERT TACTICS
Corporate gestures of support for the LBGTQ community and visible “allyship” during Pride month have evolved dramatically in the decades since the movement began. And yet, each June, business support of the LBGTQ+ community serves as a visible example of the complex opportunities, benefits — and risks — of supporting social issues. Companies know – and recent goBeyondProfit research confirms…