Research

2024 Business Generosity Report: Analyzing the Impact of a New Definition of Generosity

Data in this report underscores the critical role of business generosity in retention, employee satisfaction, and financial success. More than ever before, data revealed consequences for a lack of generosity—including 51% of employees who have left a job because their employer was not generous.

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Research

Business Generosity Redefined

When this report launched in 2019, 20% of Georgians felt strongly about business generosity. Today 81% find it very important. So how do employees and executives define generosity? And what are the bottom-line implications?

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Research

Generosity Drives Employee Action

Not only do Georgia-employed adults continue to factor generosity into their decisions about where they work, but it’s clear that business generosity, or the lack thereof, motivates employees’ decisions to leave an employer and their actions as consumers.

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Research

Investing in What Employees Truly Value

When asked to choose the single most important demonstration of generosity to them, employees pointed to flexible work (34%) and mental health support (18%). These aspects have been top-of-mind for employees for the past two years. But where are the disconnects between what employees value and what employers are offering?

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Research

Company Culture: Moving From Good to Great

A resounding 95% of employed adults say a positive company culture is an important aspect of business generosity. What are the perceived threats to a positive company culture and how can employers combat them?

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Research

Talent Snapshot – Generosity by the Generations

There are significant differences between the generations when it comes to generosity. Whether you are looking to support your managers who fall into the Millennial generation or recruit the future of your business with Gen Z, this chapter aims to call out the specific needs and wishes by generation.

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